Launch a market

You have an asset and an audience. What you do not have is a market, and the usual answers cost money: seed a pool, or pay someone to quote.

The contract

You bring	The asset, the audience, and the distribution.
Mayflower provides	A market that is its own counterparty, with no pool to seed and no market maker to hire.
Your users get	A floor that can rise and cannot fall, and an exit that does not depend on finding a buyer.
You earn	The fee schedule you set, on every market you run.

Liquidity as a consequence rather than a cost

In a pooled market, liquidity is something you provide before anyone arrives, and it can leave when sentiment turns. On an AVM market the reserve is built by the buyers themselves, and the reserve is what stands behind every redemption. Nobody can withdraw it and strand the market.

The curve prices every trade, so there is no order book to fill and no quoting relationship to maintain.

What the floor changes

A floor that only rises changes what a drawdown means. Price stops at the floor, and every holder redeems at the same number, so there is no advantage to being first out.

The floor is denominated in the market’s reserve asset rather than in dollars. Read Risk before making promises about it to a community.

Choosing a reserve asset

The reserve can be any token. A major asset gives a predictable denomination. Using your own native token instead pulls circulating supply behind a floor, which is covered in Back a treasury.

One market, or a venue of many

The same machinery covers both a single launch and a business built on repeat launches.

Running one market is a setup task: choose the reserve asset, set the fee schedule and the floor-raising policy, and the market runs itself from there.

Running a venue means doing that repeatedly on behalf of others. Each launch gets its own market rather than a shared pool, so one project’s activity does not price another’s. The operator sets the schedule per market and keeps what each market generates, which makes the venue a fee business on activity rather than on taking the other side of its users’ trades.

Launch scheduling, allowlists and anti-abuse policy are operator concerns. The protocol does not prescribe how you gate access to a market.

The shared machinery

Every integration uses one primitive. A market prices itself from a deterministic curve, holds a reserve equal to the area under that curve, and acts as the counterparty to every trade. There is no order book, no external market maker, and no pool anyone has to seed. Each market carries a floor: a guaranteed minimum redemption price that can rise and cannot fall.

See The Assured Value Machine for the mechanism, and Risk for what the floor guarantee does and does not cover.

Talk to us

Tell us what you are building and we will map it onto the machinery. Get in touch.